MASS – Ecommerce Website
A custom WooCommerce website for MASS, a veteran-founded fitness brand—featuring online programs, 1:1 coaching, blog and podcast integration, and a modern eCommerce experience.
Screenshot of MASS's home page.
Project Details
Client
MASS
Client Location
Nashville, TN
Project Date
2020
Managed By
DSD
What We Did
Modern Athlete Strength Systems (MASS) is a fitness brand built by military veterans and active duty service members. Their mission is to deliver elite-level training programs both online and at partner gym locations—empowering people to train like modern warriors while building real strength, discipline, and confidence.
MASS came to DSD needing a website that could match the intensity of their training style while delivering a seamless user experience for customers purchasing workout plans, signing up for coaching, and accessing content. We built their site using WordPress and WooCommerce, with a fully customized cart and checkout experience—including a sleek slide-out cart for easy access to orders and upgrades.
The site also integrates a podcast feed, a regularly updated blog, and conversion-friendly calls-to-action that direct users to coaching, nutrition guides, and training programs. Every element—from typography to layout—is designed to reflect the tactical, no-nonsense approach that defines the MASS brand.
The result is a modern, mobile-optimized platform that supports ecommerce, community-building, and content marketing all in one place—giving MASS the online foundation they need to grow their following and fuel their mission.
Tools/Platforms Used:
WordPress, Divi, WooCommerce, Gravity Forms
Key Features:
Advanced Custom Fields (ACF), Integration
Homepage Preview
(Hover to scroll)
Full homepage as delivered by DSD.
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